Spiritech Inc
Case Stydy Identity June 3, 2020

Bright Papers

When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?

A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.

Overview

Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.

  • Wisdom

    Design Sprints, Workshops

  • Archetypes

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

Open Project

⬤ 01. Challenges

Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.

Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?

Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Color palette

/ Foundations
Design system
Primary
#ED2323		SCSS var
$color-red

◯

R 0
G 122
B 255		  

Magnetic Red

Beige
#B87A1E		SCSS var
$color-beige

◯

R 0
G 122
B 255		  

Golden Beige

Grey
#EFE8DC		SCSS var
$color-grey

◯

R 0
G 122
B 255		  

Neutral Grey

Black
#ED2323		SCSS var
$color-black

◯

R 0
G 122
B 255		  

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Aà

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

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